Why a JumboTron Is The Ideal Signage Solution For Your Business

In a world that is increasingly hard to impress, how do you ensure your business stands out from the rest? In short, nothing quite grabs your intended audience's attention the way a JumboTron can. Arguably the largest outdoor digital signage option available, a JumboTron screen provides exceptional visibility for your advertising.

Curious about what exactly a JumboTron is and how it can propel your business to greater success? Then read on to find out more. 

What Is A JumboTron?

A JumboTron is somewhat akin to a giant television screen and is most often seen at entertainment venues where sporting events, concerts or similar are held. 

The original JumboTrons screens of the 80s and 90s were fitted with vacuum fluorescent tubes with each display element being composed of 3 or 6 small CRTs (cathode ray tubes). Each tube represented one pixel or one colour point within the displayed image.

In modern times, the vast majority of JumboTrons utilise LED technology which has extended the lifespan of a JumboTron screen significantly and allowed for more dynamic imagery and use of colour. This has also made this large outdoor digital signage option much more environmentally friendly. 

Just How Big Are They?

A JumboTron’s cost will largely be determined by just how big it is. JumboTron screens can be anywhere from, 7 feet x 11 feet up to 30 feet x 50 feet or in the case of the SkyDome JumboTron -115-feet-by-33-feet! The SkyDome JumboTron video display board has 420,000 light bulbs, making it the largest scoreboard in the world. 

Of course, these epic proportions also come with a significant amount of weight to support. The Skydome in Canada is an impressive 22,000 kilograms and required exceptional feats of engineering to fit it in place securely and without incident.

How Do They Work?

Jumbotrons work to secure attention through the use of bright, dynamic and unavoidable imagery. These excessively large and impressive screens are usually placed in highly visible locations, such as above stages, over centre court or even surrounding buildings such as in London’s famed Piccadilly Circus or New York's Times Square. 

These video walls can have any sequence of advertising paired with audio to create a truly outstanding advertising space. For delivering a great first impression and one that stays fixed in your audience's mind, you cannot go past advertising on a JumboTron.

Why Choose To Advertise Using A Jumbotron?

There are numerous benefits to advertising on a JumboTron, not least of all the outstanding visibility they provide.

Awareness

JumboTrons offer a vastly enhanced awareness for your business, your audience is exposed to your branding and makes a lasting impression. This is often achieved even while your audience is unaware of it - they’re simply enthralled with the display in front of them.

Prestige

Utilising the JumboTron creates an air of importance or prestige that signals to your potential customers that you are a legitimate and trustworthy business. 

Flexibility 

Being a digital form of advertising you can easily update, add to or change your advertising as needed throughout your campaign.

Creativity

The JumboTron’s ability to display an infinite number of colours across a huge video screen with impressive resolution means you can flex your creativity when it comes to your campaigns. Utilise contrast, impressive lighting, animation, special effects and more to wow your viewers.  

A Captive Audience 

Somewhat unsurprisingly, observations regarding the success of JumboTron advertising show that it is exceedingly successful in reaching a wide audience. 

When presented with advertising via JumboTron research indicated that 9 out of 10 viewers maintain eye contact longer with a JumboTron than when viewing a traditional billboard. 

Enhanced Reach 

Simply by virtue of being so large, you can reach a much bigger audience. A small advertisement on a train carriage or a letterbox drop cannot compete with the visually outstanding and immersive experience the JumboTron provides when it comes to getting people to see you. 

Where Can You Advertise Using A JumboTron?

Not sure your business suits advertising at a large scale event? Then you’re in luck, JumboTrons can be used to advertise in a wide variety of settings with great success including but not limited to:

• High-traffic intersections, walkways and cycleways
• City centre locations such as on the side of buildings
• Within housing estates and suburban recreational spots
• Surrounding department stores and shopping centres
• At airports, bus and train stations and more. 

How We Can Help

At Enplug, we are the experts in connecting businesses with award-winning digital signage. From the smallest of screens to the ever-impressive JumboTron, we make it easy to advertise and form instant and lasting impressions on your target audience. 

We offer intuitive management, automated content, and seamless multi-location control for your marketing campaigns. Delivering clearer, more vibrant and effective digital advertising paired with unmatched success with their marketing campaigns is what we do best. 

Not quite ready for a JumboTron but want to learn more about how our intelligent and entirely scalable digital signage solutions can help you reach your business goals? Make contact with our highly skilled team today.