Enplug Displays Promote TAG Heuer at ISPS Handa Australian Open

In an exciting collaboration that blends luxury with technology, TAG Heuer, a brand synonymous with high-end timepieces, has engaged Enplug to elevate the brand’s visual experience at the ISPS Handa Australian Open in Sydney, with the Pro-am kicking off on Wednesday 29 November and the tournament spanning from Thursday 30 November to Sunday 3 December. This partnership is a testament to TAG Heuer's commitment to innovation and excellence, qualities that resonate with Enplug’s technology.

TAG Heuer sought out Enplug to help achieve a number of brand advertising objectives, including: efficiently creating and rolling out digital marketing materials; building awareness for for the prestigious brand at a well-known sporting event; promoting social media & interactive elements; and building familiarity between the elegance of TAG Heuer with the attendees of the ISPS Handa Australian Open.

ISPS HANDA Australian Open

The Australian Open is one of the oldest and most respected golf tournaments in the Southern Hemisphere. As part of the PGA Tour of Australasia, winners often gain entry into some of the most prestigious golf tournaments around the world, which is why it attracts some of the top golfers. This year, the likes of Cameron Smith and Minjee Lee can be spotted teeing off with a TAG Heuer masterpiece displayed proudly on an Enplug screen in the background.

Outdoor Display Technology

The challenge was twofold: firstly, to ensure that the display technology could withstand the unpredictable weather typical of Sydney's climate; and secondly, to provide a solution that was not only functional but also aligned with the luxurious image of TAG Heuer.

At the forefront of this collaboration lies Enplug's groundbreaking outdoor display technology. Custom-created specifically for the Australian Open, our screens are designed to stand out in a crowd no matter the weather. What sets these screens apart is their high-brightness feature, ensuring that the displays remain vivid and clear even under the harsh glare of daylight.

One of the biggest challenges met was addressing the need for cordless displays, allowing the screens to operate efficiently on battery power. This breakthrough provided the flexibility to position the screens in optimal locations around the course, free from the constraints of fixed power sources. They are the first screens in Australia to achieve this!

The primary objective was to create an immersive visual experience that could seamlessly integrate TAG Heuer’s high-end luxury pieces into the prestigious atmosphere of the world-class golf tournament. The integration of these displays with the Enplug platform ensures uninterrupted connectivity, allowing TAG Heuer to deliver real-time content to a huge audience visiting the ISPS Handa Australian Open.

A Collaborative Effort

This solution was the result of a collaborative effort between Enplug and TAG Heuer, combining Enplug's technological expertise with TAG Heuer's vision for a luxury experience. The partnership ensures that every aspect of the display technology is tailored to enhance the prestige and elegance of the brand.

The integration of these state-of-the-art screens with the Enplug platform was achieved through the use of a mobile 4G router. This setup provided a reliable and high-speed connection, enabling real-time content updates and seamless content delivery. The flexibility of the Enplug platform allowed for quick and easy content management, ensuring that the displayed information was always current and relevant. This integration of real-time content updates and social media feeds has the power to boost engagement and keep the spectators connected and involved, adding an interactive element to their experience.

Expected Results

The high-brightness, weather-resistant screens are expected to provide clear and vibrant visuals, ensuring that attendees do not miss the prestigious brand, regardless of their location on the course or the weather conditions.

The collaboration between Enplug and TAG Heuer is a benchmark in combining luxury branding with cutting-edge technology. This partnership has paved the way for future PGA event experiences to utlise this digital solution, where the elegance of a premium brand like TAG Heuer is enhanced by the technological brilliance of Enplug's solutions. It showcases the potential of digital signage to not only inform and entertain.

Get the Enplug & TAG Heuer Case Study

Download our latest digital signage for financial institutions case study to see how TAG Heuer implemented Enplug and discovered the value of:

• Efficiently creating and rolling out digital marketing materials.
• Building awareness for the brand at a prestigious sporting event.
• Promoting social media & interactive elements.
• Building familiarity between the elegance of TAG Heuer with the attendees of the ISPS Handa Australian Open.